Portfolio

Podcast Production for Purpose-Driven Brands

I help businesses leverage podcasting to build meaningful relationships, enhance credibility, and grow their brand—all while aligning with causes that matter.

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Case Study

Audio feedback from the client.

Client: Joe Havey
Podcast: The Future of Buildings with Joe Havey

Link to the show

Joe Havey is the CEO of eCube, a building sustainability consulting firm based in Denver, Colorado. The firm operates across the U.S., parts of Europe, and Canada, specializing in consulting on complex buildings, such as hospitals and research labs. Their clients include prestigious institutions like Stanford University, Northwestern University, the University of Utah, the University of Colorado, and the University of California, Berkeley, as well as hospitals like the University of Colorado Health and Northwestern Memorial Hospital.

Client Goals:

→ Increase visibility and credibility within the real estate and construction industry.
→ Build meaningful relationships with industry professionals and decision-makers.
→ Utilize the podcast as a strategic tool for professional relationship building.
→ Create evergreen content that continuously generates leads and showcases expertise.
→ Establish a systematized approach to content creation that fits within a busy schedule.

Challenges:

→ Limited time to create and manage content consistently.
→ A lack of technical expertise in podcast production.
→ Uncertainty about how to market the podcast.

Solution:

Tetiana created a comprehensive podcast launch strategy, including defining a unique content angle, developing branding assets, and guest outreach templates. She oversaw the entire podcast production process, from preparation and recording to content repurposing and promotion.

Results:

→ Established a professional podcast that positioned the client as a leading voice in their field.→ Strengthened relationships with high-profile guests and expanded their professional network.→ Cultivated professional relationships and business opportunities through podcast guests and their networks.→ Created a scalable content asset that continues to drive engagement and credibility.

Work Samples

Podcast editing sample (before & after) showcasing the removal of pauses, repeated takes, and filler words to improve the listener experience and professionalism. Sound design and music were added to elevate audio quality and engagement.

Before:

After:

Sample of a promotional asset—an audiogram with a detailed caption—posted on the client's LinkedIn profile:
Generated 5,829 organic impressions, 83 reactions, and 5 reposts.

Original intro/outro scripted, voiceover artist selected and hired, and music curated and produced.

Intro:

Outro:

My Process

I believe that creating a successful podcast goes beyond recording and editing—it's a strategic asset for relationship building. Here's how I approach every project:

1. Discovery & Strategy

We start with a conversation to understand your business, values, and goals. Together, we define the purpose of your podcast, potential guests, target audience, and the messaging that will resonate. This phase lays the foundation for everything that follows.

2. Planning & Pre-Production

With a solid strategy in place, we focus on developing the assets needed to launch the podcast. These include, but are not limited to, the podcast graphic, intro/outro/midroll, podcast description, preparation for four initial episodes, and promotional content. I handle the selection of voiceover artists and music curation, ensuring everything aligns with your brand’s tone. Additionally, I coordinate with the initial guests and ensure you feel comfortable with the technical side of remote recording.

3. Recording & Editing

Once we’re ready, we move into production. Whether you’re recording interviews, solo episodes, or a mix, I handle all the technical aspects, ensuring a smooth recording experience. Afterward, I edit for clarity, cutting out unnecessary pauses, filler words, and any repeated takes. I also add sound design and music to enhance audio quality and engagement.

4. Final Review & Refinement

Once the assets are created and the initial four episodes are edited, I send them to you for review. We’ll go through the content together to ensure it aligns with your vision. Any necessary tweaks will be made before finalizing the episodes and preparing for the official launch.

5. Launch & Promotion

After final approval, I assist with uploading and distributing your podcast to Apple Podcasts, Spotify, and other podcast directories. I also distribute promotional assets, such as audiograms and social media posts, to build anticipation and engagement with your audience.

6. Ongoing Full-Service Production

I provide ongoing podcast production, managing every aspect of developing and producing future episodes. This includes coordinating with guests, creating episode outlines, editing podcast episodes, handling sound design and music, developing promotional assets, writing show notes, distributing episodes and promotional content, and updating graphics. With my full-service approach, all you have to do is show up for the recording and have a conversation.

7. Hand-Off (Optional)

If you have an internal team member or hire someone to manage the ongoing production, I can provide a smooth hand-off. I’ll ensure they have everything they need to continue producing high-quality episodes, including templates, guidelines, and any necessary training to maintain consistency.

Services

Podcast Launch — $5,500

→ This is a done-for-you service that provides everything you need to start a podcast. The package includes strategy development, show branding, tech setup, and content planning. It covers the production of the first four episodes, including editing, mixing, and show notes, along with distribution and publishing strategies. Additionally, promotional assets are created and distributed to generate excitement around the launch.

Podcast Production (Weekly Release) — $3,500/month

→ The deliverables include four interview outlines, four professionally produced episodes per month with studio-quality editing, and SEO-optimized episode descriptions. Each episode is paired with two promotional assets, including a LinkedIn post with an audiogram. Additional services include a 60-minute monthly strategy call, quarterly growth reports, guest booking and coordination, and access to various resources such as tech support, storytelling playbooks, and templates for turning podcast appearances into business opportunities.

Podcast Production (Bi-Weekly Release) — $1,750/month

→ This done-for-you service includes two interview outlines, two professionally produced episodes per month with studio-quality editing, and SEO-optimized episode descriptions. Each episode is accompanied by two promotional assets, including a LinkedIn post with an audiogram. Additional services include a 60-minute monthly strategy call, quarterly growth reports, guest booking and coordination, and access to various resources such as tech support, storytelling playbooks, and templates for converting podcast appearances into business opportunities.

Internal Handoff — starting at $2,500

→ This service includes SOPs and workflow documents for running the podcast in-house, along with a final strategy session and Q&A to ensure a smooth transition. If needed, hiring support is available, including assistance with job descriptions, candidate vetting, and onboarding for an internal podcast manager.

Coaching — $500/month

→ I offer strategic coaching support for those who prefer to manage their podcast independently or after handing it off to an internal team member. This service includes a monthly 60-minute strategy & coaching call, ongoing email support, and access to exclusive client-only resources.

Client Testimonials

"Creating a podcast has helped me build and strengthen relationships with leaders in my industry. It could take me at least a year or two, before the Podcast, to build new relationships. It now takes me an hour on the podcast to advance relationships and build trust and credibility. It considerably streamlined my lead generation efforts and business development."

Joe Havey, CEO of eCube

“Working with Tetiana has been a tremendous pleasure. She is extremely organized, efficient, and knowledgeable. Just what someone as busy as me needs. My followers have more than doubled because of Tetiana’s advice regarding my LinkedIn messaging and strategy. Dozens of people I don’t even know come up to me at conferences and tell me they follow me on social media now and that’s all thanks to Tetiana helping me keep up with consistent posting and engagement. She’s been a Godsend."